Appointment Setting Outsourcing

Your sales team wastes half its time on admin. Cold calls that go nowhere, emails trying to find the right person, digging through calendars to schedule meetings. Someone needs to filter that noise and get qualified prospects in front of your reps. We've placed 500+ appointment setters since 2019. The ones that actually drive results cost $20–40/hour from the Philippines and free up your team to close deals.

What is Appointment Setting Outsourcing?

Someone picks up the phone or sends emails to prospects. They ask questions. They work out if the prospect is real or a waste of time. If it's a real lead, they get them on your sales rep's calendar. That's appointment setting. You outsource it because your sales reps shouldn't be doing admin work.

Why Does Appointment Setting Matter?

Because it works, and because it's cheap.

Your sales rep makes $150k+/year. They shouldn't be Googling company phone numbers or chasing people down to schedule calls.
Dedicated people get better at it. They learn which objections are real and which are "not interested right now." They know the questions to ask before your rep picks up the phone.
Cost is nothing. You pay $20–40/hour in the Philippines. A local hire costs you $80–150/hour plus benefits.
You scale without hiring overhead. When you're slammed with leads, you add another person. When it's quiet, you pare back. No recruiting, no training churn, no severance.
Your reps close more deals. They only take calls with qualified prospects. Their close rate goes up. Their average deal size goes up because they have time to actually build relationships.

Key Tasks and Responsibilities in Appointment Setting

Your appointment setter does a few things, and they need to do all of them well:

Identify targets. Market research, segmentation by industry, size, need. They know who's worth calling.
Reach out. Cold calls, email, LinkedIn. They pick the channels that work for your industry and stick to it.
Qualify the lead. Ask the right questions. Work out if this prospect is ready to buy, has budget, and fits your ICP.
Schedule the meeting. Coordinate time between the prospect and your sales rep. Get it in both calendars.
Follow up. Confirm the appointment the day before. Note any additional info the prospect mentioned.
Record everything. Notes in your CRM so your sales rep knows what was discussed before they pick up the phone.

How to Hire for Appointment Setting Outsourcing

Hiring the right person is critical. Here's how to do it properly.

1. Define What You Actually Need

Before you start hiring, know what you need:

Industry experience – do they need to know tech, SaaS, finance, whatever you sell?
Communication style – are you B2B, B2C, formal, casual?
Working hours – do they need to overlap with your team, or can they work async?
Appointment volume – are we talking 5 a day or 30?

2. Find the Right Partner

You can hire direct (find someone on your own) or go through a BPO like ShoreAgents. Either way, choose someone with a track record. Ask for examples of their results. The Philippines is the obvious choice — you get English speakers, experience with Western clients, and costs that actually make sense. If you're hiring locally, budget $80–150/hour. The Philippines, $20–40/hour for decent talent.

3. Test Them First

Run a trial. Give them 50–100 calls and see what happens. How many actually say yes to a meeting? How many no-calls do they make? What's their close rate on the meetings they schedule? If they're good, the numbers will show up.

4. Set Them Up With Your CRM

Get Salesforce, HubSpot, or whatever you use connected properly. Your appointment setter logs the call, notes the objections, schedules the meeting, and your sales rep sees all of it before they dial. No surprises. Seamless handoff.

"Companies that adopt CRM practices have improved sales by up to 29%." – Gartner

Cost Considerations for Appointment Setting Outsourcing

What you pay depends on a few things:

Location: Australia or the US, you're paying $80–150/hour. Philippines, $20–40/hour for experienced people.
Experience: Someone who's only done customer service is cheaper ($15–25/hour). Someone who's done B2B sales appointment setting for years, you're paying $35–50/hour in the Philippines.
Volume: More people = better per-hour rate. One person costs more per appointment than a team of five.
Results: You're not paying for hours; you're paying for appointments that convert. A cheap setter who books garbage appointments is wasting your sales rep's time. Pay for quality.

On average, U.S. appointment setting services charge $25–150 per hour. The Philippines, $10–40 per hour. The difference isn't because Filipinos work slower — it's the cost of living. You get the same skill for a tenth of the price.

Why the Philippines for Appointment Setting Outsourcing?

Simple reasons:

English speakers. Real English, not broken. Lots of them. We've trained thousands.
They work Western hours. Manila is 8am–6pm Manila time = midnight–2pm US East Coast. No waiting for callbacks.
Twenty years of outsourcing experience. The Philippines has been doing customer-facing work for two decades. Processes are built. Training systems exist. Quality is consistent.
Cost is real. $20–40/hour for someone who knows what they're doing. You can't compete with that locally.

Getting Started with Appointment Setting Outsourcing

Talk to us. We've placed 500+ appointment setters since 2019. We know what works and what doesn't. We know who to hire, how to train them, what questions to ask, and when to let someone go because they're not cutting it. Every hire comes with onboarding, CRM training, and access to our team if you hit problems.

If you want to see it in action before committing, run a trial. 50 calls. Two weeks. See if it works for your business. Most companies do it and never look back.

Conclusion

Appointment setting outsourcing works. Full stop. But only if you hire the right person and set them up properly. A bad setter will tank your sales pipeline. A good one will free up your team, improve your close rate, and save you money. The Philippines is where you find them.

Get started here.